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Internet marketing is full of one-trick-ponies. Some people claim that the best way to build back links is with automated tools for forum postings and social bookmarking websites. Others claim that submitting content to sites like Reddit or Digg will do the trick.
Others, still, recommend b**ck hat techniques that will get your site banned from the search engines. The most creative SEO professionals encourage you to use only white hat techniques and flawlessly crafted content so that it all takes care of itself.
Understanding what is going to work best for your site can be confusing with so many contradictory recommendations. If you combine all of these methods, though, you can find a happy medium that will work for just about any niche.
What you want to find are blogs that are relevant to your niche on which you can participate through the comments.
Why Blog Comments are Your Best Bet
Three things happen when you use blog commenting effectively:
- You gain some relevant back links, which boosts your position in the SERPs.
- Readers with an interest in your niche see your comments, click your links, and become readers of your content
- Those readers go on to share your content through social media channels and their own blogs, helping to gain even more valuable and relevant back links.
The trick, though, is for your comments to be legitimate contributions to the conversation. They should be just as insightful and well thought out as the content you publish on your own site.
There are millions of blogs out there. You can find tens of thousands of posts on which you can comment. It definitely is a lot of work, but if you stick with it over the long run it is worth it.
Tools that Can Help
This is one of the few times that I would ever recommend a paid SEO tool. If you buy and download Scrape Box, you can use it to help you find relevant blogs with open comments that allow "dofollow" back links.
If you're just using the internet to search for blogs to comment on, you're going to find a lot of them use the rel="nofollow" attribute, meaning you won't get credit for the back link. These bloggers are also less likely to allow a comment in your post, meaning no readers will ever actually find and share your content. It would turn out to be a complete waste of time.
You can use Scrape Box to generate a list of sites and posts that have open comments, rel="dofollow" attributes, and relevancy to your niche. It will create a huge list of URLs, spit them into a text file, and let you get to work.
A word of caution, though - don't use the automated commenting tool. It just pollutes the internet with more meaningless spam, and no one wants that.
Commenting Effectively and Efficiently
This is the tricky part. Most people don't want to spend the time reading a post and crafting a thoughtful reply. It just isn't as hard as they make it out to be, though.
Start by scanning the blog post - look for any highlights that indicate exactly how the blogger feels about the topic. For instance, if you're reading a post on divorce, you should look to see if the blogger feels positively or negatively about it.
In your blog comment, write something that will resonate with the blogger. This increases your chances of having the comment approved and published. Don't be phony, though. Remain sincere in your commenting.
Your comment should range between 150 and 250 words. This requires you to write a real comment that contributes to the conversation. This is also what will help your comment get published.
Don't forget to include a link back to your site. Sometimes you can do this when filling out the form associated with the comment. If you can't, just leave your full domain name, including the "http," at the end of the comment.
If you do five comments per day, five days a week, you will have 1,300 comments out there by the end of one year. If 50% of them get approved, which is an incredibly low estimate, you would have 650 highly relevant, one way back links to your site. Can you say, "SEO Power?"
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