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Showing posts from March, 2024

Google Fight Against Low Quality and Spammy Content

  Google's ongoing battle against spammy and low-quality content in search results is an essential aspect of maintaining the platform's credibility and usefulness. Here are some of the new strategies and policies Google is implementing to combat these issues: Improved Quality Ranking : Google is enhancing its core ranking algorithms to prioritize high-quality and original content while reducing the visibility of unoriginal or spammy content in search results. New Spam Policies : Google is updating its spam policies to address emerging tactics used by spammers. This includes targeting practices such as expired websites repurposed as spam repositories, obituary spam, and other manipulative behaviors. Reducing Unoriginal Results : Google is refining its ranking systems to identify and minimize unhelpful, unoriginal content. This includes pages created specifically to match certain search queries and content that prioritizes search engine optimization over user experience. Scaled C