In this video, you'll learn how to quickly and effectively analyse your keyword competition. For this, you must have:
1 - Inactive Your Google Plus account
Always make sure to logout from your Google Plus account. Otherwise, your Google's results will be influenced by the information you displayed over there. You want to get the most accurate SERP (Search Engine Results Page) possible!
2 - Install Moz Bar
You must install Moz bar on your Chrome or Firefox browser. This application will display important information for you to more easily analyse your keyword competition.
Get it here: http://www.moz.com
What Are The 3 Aspects You Should Analyse?
1 - Are the Website Pages Relevant?
You should analyse the top 10 results and see how closely related they are to your search.
Do you see the exact keyword match appearing on their meta title and URL? If not then you can possibly build a more optimize page and outrank those websites.
2 - What Are Their Page Authority?
Page authority is an attribute which you can see on MOZ bar. This attribute defines how popular a website is on the Internet. The scale goes from 0 to 100. A new website has around PA of 0 to 1 and the most famous website for instance, Youtube PA of 100.
You want to see plenty of websites appearing on the SERP (Search engine results page) with only 1 to 20 points. These websites are either new or don't have much influence on the web and you can easily outrank them.
3 - Are these websites dedicated?
If you see websites which aren't dedicated to a particular topic on the SERP then you may have a good chance of outranking them. For instance:
- Facebook notes
- Forum posts
All good indications there isn't much high-quality content around that particular keyword.
If you have any question please leave in the comment section below.Thanks for watching and remember to stay tune with Prositetutorials!
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