The time of ordinary custom web application design & development is long gone. Today the focus is on contextual design and development. It is the rise in the popularity of mobile applications that has provided the impetus for giving importance to ‘context’ when it comes to app or web development. Let’s focus our attention on mobile applications and why mobile applications need to be developed keeping the context in mind. Because they are used in diverse locations Let’s face it. We all love mobile apps because they can be used just about anywhere and at any given point of time. Yes, that’s right, they can be used in offices, on a train, in the kitchen, movie theatre and the list just goes on. So, the app needs to be developed in context of the location. Different users have different needs when it comes to a mobile app and these needs, in part, are determined by their location. For e.g. if a developer thinks a particular app that is in the process of being developed will onl
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