With millions of web sites competing for viewers, how do you get the results you’re looking for ? when asked if they are marketing on the Internet, many people say’ “Yes we have a web sites” having a web site and marketing on the Internet are two very different things Yes usually and other electronic files that are publicly accessible across the internet. Your site should be designed to meet your online objectives and should be developed with your target market in mind. Internet marketing encompasses all the steps you take to reach your target market online, attract visitors to your web site encourage them to buy your products or services and make them want to come back for more.
Having a web site is great but it is meaningless if nobody knows about it just like having a brilliantly designed product brochure does you little good if it sits in your sales manager’s desk drawer a web site does you little good if your target market is not visiting it. It is the goal of this web sites (Search Engine Optimization)
Creating a site that is search engine friendly should be an objective of every company that wants to do business on the internet search engines are the most common way for internet surfers to search for something on the Net. In fact 85 percent of all people who use internet use search engines (Google.com 65%, Yahoo.com 30% and others 5%)
You want these chosen keywords in the keyword meta tags as well as in each pages description of meta tag some of the other places where you want to have these keywords are your domain and main title is very important.
Atl tags for graphics and your page headers.Many search engines place a lot of emphasis on the numbers and quality of links to a site to determine its ranking this means that the more websites you can get to link to your site the higher your site is shown in search engine results.